Half of China’s population are women and they occupy a decisive position in expanding the internal consumer demand.

Ⅰ. Recognizing the significance of promoting women’s consumption

Women’s consumption is the combination of women’s consumption demand，structure，pattern and behavior.

（1）Striving hard to promote women’s consumption is an effective measure to promote scientific development. Women’s consumption has much space to grow in China’s consumer market：a great variety of consumer products as well as women’s great buying power and potential. It will positively push forward scientific development and help speed up the strategic readjustment of economic structure.

（2）Striving hard to promote women’s consumption is the inherent demand of economic growth. To help boost consumer demand，first，we should expand commodities. Second，we should develop new products. Third，we should encourage interactive，value-added consumption.

（3）Striving hard to promote women’s consumption is an important part of building a harmonious society.

Ⅱ. Paying particular attention to rural women’s consumption demand

（1）Rural consumers are a huge group.

（2）Rural buying power is growing. From 1979 to 2005，Chinese farmers’ average annual income has increased by 7 per cent year-on-year. This has created a growing buying power in the countryside.

（3）There is a great consumer potential in the countryside. The government has announced a series of policies supporting and benefiting farmers and the action will certainly guarantee that women will spend their money.

（4）Problems do exist in rural consumer market. Rural women’s buying power has been conditioned by a dual city-rural structure and this factor has also influenced their consumption behavior.

We must develop rural economy in an all-round way and strive hard to increase farmers’ income so that a better condition can be created for rural women’s consumption.

Ⅲ. Managing relationships with regard to women’s consumption

（1）The relationship between income growth，jobs and consumption should be well managed so that women have money to consume.

（2）The relationship between assets management and increasing consumption should be balanced so that consumption structure will be improved.

（3）The relationship between keeping thrifty and increasing spending should be balanced so that rational consumption is promoted.

（4）The relationship between rights protection and consumption development should be properly managed so that consumers’ rights are truly protected.