Promoting consumer demand and making it grow steadily and continuously is important to the sustaining power of the national economic development. China has always adhered to the policy of expanding internal needs and boost consumer demands.

Ⅰ. Recent policies and measures aimed at promoting consumer demands have achieved remarkable success

（1）People’s purchasing power has improved. In 2006，farmers’ annual average income rose by 1.2 per cent to reach 3587 yuan. City consumers’ income rose by 0.8 per cent to reach 11759 yuan. In 2005，city and rural residents’ consumption spending has increased by 2.1 per cent and 4.3 per cent respectively.

（2）Consumption structure has been upgraded. First，the proportion of food consumption in the overall consumption has decreased continuously. Second，living and traveling conditions have improved greatly. Third，durable consumables become popular and have been upgraded. Expensive durables have gradually reached households. Fourth，people spend more now on service consumption and the trend in on the rise.

（3）General consumption demand is on the rise steadily. In 2006，the annual retail amount of the social consumables reached 7641 billion，a 13.7 per cent year-on-year. According to the World Bank statistics，between 2000-2004，Chinese people’s consumption spending increased by 7 per cent year-on-year. The increased is much higher than the world’s average increased of 2.4 per cent.

Ⅱ. Work hard to address the consumption structural issue

At present the major issue in consumption is not inadequate amount but structural inadequacy. For example，the income of farmers and some city residents is quite low. Therefore their purchasing power is rather weak. The proportion of people’s service consumption is small，too. Problems related to current systems also hamper the growth of consumption. To address the structural inadequacy issue will take time and it involves a process of reform and economic development.

Ⅲ. Try hard to boost women’s consumption

Women’s consumption is an important area. It is also a vital part in consumer market.

Therefore it is of paramount importance to study women’s consumption，boost women consumer market and promote women’s consumption.