L’Oreal has always paid attention to Chinese women consumers’ special needs and experiences since it entered China in 1997. It is devoted to the service of Chinese women and the improvement of their life quality. L’Oreal has achieved steady and sustainable growth in China，and is proud of its second biggest cosmetics market share position in the country. Therefore it has become a leading company in cosmetics industry and one of the most well known transnational corporations in China.

Several L’Oreal brands are now leading Chinese cosmetics market. They include L’Oreal Paris hair dye，and Maybelline，Vichy and Lancome make-up brands. According to surveys by CCTV and the National Center for Quality Supervision and Inspection，L’Oreal is one of the 10 most welcome foreign brands among Chinese consumers. L’Oreal brands are recognized by the State Administration for Industry and Commerce as well-known brands.

To meet Chinese rural women’s consumption needs and boost rural consumer market is an important issue and also L’Oreal’s goal in recent years. We recognize rural women are a majority of Chinese female population and they should no doubt be our important target customers. During the first Chinese Women Consumption Forum Summit last year，Chairwomen Gu Xiulian suggested attention should be paid to rural women’s needs. To respond to her suggestion，L’Oreal is honored to support a 10-province survey on rural women’s consumption needs and migrant workers consumption.

We are happy to learn from the survey that rural women and migrant workers are increasingly in need of cosmetics. Cosmetics consumption has now ranked third on the list of their personal consumption needs. About 80 per cent of migrant workers often use cosmetics，which include skin protection and make-up products，and their demand for make-ups is on the rise. Rural women’s increasing cosmetics demand shows they now want to pursue beauty and a good life. L’Oreal is willing to contribute to helping them realize their dreams.

As a matter of fact，L’Oreal has already begun to serve rural women in China. Mininurse is specially designed for rural women consumers. Because of the brand’s affinity and good service，Mininurse is popular with rural women consumers. Maybelline，with its fashionable concept，has brought women reasonably priced make-ups. The new arrival Garnier has brought Chinese women a completely fresh skin protecting experience.

According to the State Statistical Bureau，at the 11^th National Market Leading Brands and Brands Influencing People’s Consumption Appraisal，Mininurse and Maybelline are on top of the list. Chinese women consumers love and support L’Oreal products. We are very much honored and willing to do our best to work for them.

Our company has always insisted on making products healthy and safe through scientific creation，reducing cost and improving quality. Beginning from a molecule discovery in our lab test，to final products in the market，the process takes years and sometimes decades to finish. This is because L’Oreal is very prudent，serious and responsible in every product we make.

As research is concerned our company has set up a center in Shanghai to study Chinese women’s beauty and health needs in order to develop products that meet Chinese women’s special requirements. In future we will provide more and suitable products for rural women and migrant workers with our scientific research advantages.

This year is the 10^th anniversary of L’Oreal’s presence in China. We are happy to see Chinese women，especially rural women，are increasingly in pursuit of life quality and personal beauty with government help and support. L’Oreal is willing to respond to Chinese Government’s call and work actively to participate and to improve rural consumption.

L’Oreal will，as always，abide by laws and regulations and act on the belief that the consumer is the God. We will continue to stress safety and responsibility，to spare no effort to produce excellent cosmetics for Chinese consumers，and to provide excellent services for them. We hope they will be happy and satisfied with our products，and become more beautiful and confident in the future.