Chinese Women Consumption （Shanghai）Forum has chosen a good time，a good place and a good theme.

A good time refers to the period of time during which the whole Party and the nation are studying the documents of the Six Plenary Session of the 16th CPC Party Congress. A national discussion is under way on creative ability and how to build a creative nation.

A good place refers to Shanghai as it used to be the cradle of China’s national industry. After the reform and open-up policy was implemented，Shanghai has again become a modern hub of industry，finance，information and services. It has also attracted many national and international brands.

A good theme refers to “brands lead women consumption” since it touches on three subjects：

（1）The relationship between brands and markets is interdependent，and gives mutual support.

（2）Any brand has its own growth path，that is，from a generally unknown brand to a noted one.

（3）Brands now lead women in their consumption.

Brands are well-known products or services. They have five characteristics：high market share，high service standard，high cultural value and high creative strength.

How to build brand’s creative strength？

（1）A creative spirit，firm and indomitable.

（2）A high caliber team.

（3）A high international goal.

（4）A multi-layer protective system. Firs，laws and regulations must be in place to protect brand names. Second，policies should support creativity. Third，media should call for support. Fourth，the whole society should come to support and protect creativity.