The questionnaire survey and semi-structured interviews carried out to executives of 37 main nationwide media website have revealed facts as follows.In the matter of management system, insufficient funds, uncertainty of management right and incompleteness of management norms are the main problems of the websites.As for human resource, staffs of those companies tend to be young and of relatively large mobility. Besides, versatile talents and an appropriate assessment system are needed.In content management, the concepts of Timeliness and Original did not receive due attention. Also, actual operation of guiding public opinion tends to become a simple way as blocking. In addition, emphasis on uniqueness of the Information Collection function reflects other functions of the content in a very weak phase.In respect of operating and management, sources of funding are more and more narrow. Inadequate marketization and over-reliance on advertising revenue are becoming problems of website companies. <<