Snow has not yet been seen since the beginning of winter in 2010，worsening the existing water scarcity. However，ski resorts and snow-playing fields thrive and prosper unaffectedly in Beijing using artificial snow. Is it sustainable to get entertained in such a man-made manner？Through field investigation and public opinion tracking，this paper reviews the prosperity of skiing industry that disregards the snowless winter，analyzes the possible price the capital city might have to pay in water resources and ecological environment，provides suggestions for governmental agencies to step up administration and supervision on skiing industry，and reminds the public to give more care to the speechless natural environment.