In 2008，the most profitable wholesale companies are SOEs，whose rate of return on capital rose from 18.5%（2007）to 23.01%. Wholesale of mineral products，building materials and chemicals still constitutes the largest proportion in the wholesale sector；its percent of total assets and percent of total profits are 47.64% and 38.68%. The foreign funded wholesalers have the highest average profit——828608 Yuan，which almost doubles that of SOEs.

The sales model of household appliances has experienced three stages. The first，almost all the household appliances are sold by the traditional state-owned department stores；then，the traditional stores declined and the chain stores played a more and more significant role；the last，the household appliances manufacturers began seeking new marketing channels to avoid being squeezed by the leading wholesalers. In recent years，the internet marketing of household appliances has gained an important progress，which challenges the traditional store sales.

In the “Home Appliances Going to the Countryside” plan，the largest proportions in both sales revenue and sales volume focus on refrigerators，TVs and washing machines.