China’s wholesale distribution landscape has witnessed significant transformation over the past years. Retailers’ direct sourcing and brand owners building their own distribution channels have also posed tremendous pressure on a number of traditional wholesalers and distributors;there is much discussion about disintermediation. Nonetheless,given the vast geographical span and huge regional differences,distribution in China remains a complicated task. Often times,goods have to pass through multi-layers of distributors before reaching the hands of consumers. In this chapter,we will give you a general overview of China’s wholesale distribution sector and in particular,we will focus on the distribution of consumer goods.
<<Keywords: | Consumer GoodsWholesale Distribution |