The survey shows clothing is women's biggest spending in 2010,and 98.3 percent interviewees bought clothing. City women need leisurewear the most,professional wear the second. City women like domestic brands and 60 percent choose domestic or JV brands. Their awareness of international brands is related to their cities' degree of internationalization. There are three elements that affect their clothing consumption: style,price and textile. Good taste is city women's first consideration for clothing,followed by fashion and elegance. The standards for good clothing are in the following order: rational price,good tailoring,and trendy style. When shopping for clothing,city women need help in the following order: dressing knowledge,trends information and after-sale service for high brands clothing.
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