The intellectual-concentrated，high added value，and high integrity characters of cultrual industry strict it to intellectual property tightly. Cultural industry，roofing in intellectual property，depends heavier on intellectual property compared to traditional industries，and need further intellectual property protection from R&D to manufacture. The key of effect intellectual property protection is strengthen individuals’ sense of intellectual property protection，completing the protection system，comprehending low and policy system，identifying major industries，popularizing intellectual property education，upgrading the protection of intellectual property，and raising the level of intellectual property management and service.