Since 2012, with the influence of U.S. and EU anti-dumping & anti subsidy as well as of overcapacity, Chinese PV industry market shrinks rapidly, most enterprises encounter business problems. Some enterprises reduce output, even go bankrupt. Phoenix PV Company limited, as a young PV enterprise in Henan Province, remains stable production in the current adverse market environment. The experience is that reasonable strategic layout and positioning, flexible way of marketing, adherence to promote technological innovation, and active expansion of the power plant business. By these countermeasures, Anyang Phoenix PV Company limited achieve core competency. <<