2010年,中国互联网舆论继续保持了高速发展的态势,在网民数量持续攀升、权利意识不断提高、热点话题层出不穷的背景下,微博客等新兴网络平台发展迅猛,网络“意见领袖”发生分化,改变着传统的社会舆论格局。“网络问政”大潮初涌,政府和企业对网络舆论的应对和引导仍处于不断探索之中,经验、教训并存。
<<In 2010,we witnessed that Chinese internet-based public opinion gained more momentum. On the one hand,the population of Chinese internet users keeps expanding,and internet users’ awareness of citizenship is gradually increasing,with more active internet participation in the debate of various social problems. On the other hand,with the newly emerged internet technology,such as the mini-blog,there is a divergence on viewpoints from internet-based “opinion leaders”,which changes the power structure of traditional public opinion dynamics. Also,“internet-based political participation” becomes a new form of citizenship,which urges both the government and various organizations to explore new strategies to guide its healthy development. Throughout this period,we have learned some valuable lessons and gained some administrative experience.
<<Keywords: | 2010Mini-blogOpinion LeadershipKeyword MediaInternet-based Political ParticipationInternet-based Public Relation |