Facing the global upsurge of cultural creative industry，China’s media now shoulder dual tasks：the first one is “noumenon” task—in each country’s programmatic documents concerning cultural creative industry，radiated television，other traditional media，internet and other new media are all included in the broad concept of creative industry，serving as important components and core forces for the development of creative industry；the second one is an “instrument” task—the spread and expansion of the concept，significance，achievements and products of cultural creative industry relies heavily on the integrated development of China’s media.This paper，focusing on these two tasks，is going to explore and discuss the integrated development of this year’s cultural creative industry and China’s media in respect to the policy-guiding aspect and practice aspect，so as to lead the readers to think about media theories.