The press and publication industry is encountering image crisis of industrial administration,that of press and publication organizations,that of digital publication organizations and that of journalists. There are twenty-three risks for image crisis of industrial administration of press and publication.The provinces(municipalities or autonomous regions)encountering severe image crisis in industrial administration of press and publication were Beijing in 2011.1.1-2012.5.1.As regards image crisis response of industrial administration of press and publication,the key is to reduce image gap(10.00% in 2011),enhance image explanation(66.67% currently),rectify image deviation(33.33% currently),so as to comprehensively lower the risk of image crisis(25.55% in 2011)of industrial administration of press and publication. There are seventeen risks for image crisis of press and publication organizations.The provinces(municipalities or autonomous regions)encountering severe image crisis in press and publication organizations were Shandong and Shanghai in 2011,Beijing from January to April in 2012. As regards image crisis response of press and publication organizations,the key is to reduce image gap(20.00% in 2011),enhance image explanation(54.55% currently),rectify image deviation(30.00% currently),so as to comprehensively lower the risk of image crisis(31.82% in 2011)of press and publication organizations. There are ten risks for image crisis of digital publication organizations. The provinces(municipalities or autonomous regions)encountering severe image crisis in digital publication organizations were Beijing from January to April in 2012.As regards image crisis response of digital publication organizations,the key is to reduce image gap(17.24% in 2011),enhance image explanation(66.67% currently),rectify image deviation(30.00% currently),so as to comprehensively lower the risk of image crisis(26.86% in 2011)of digital publication organizations. There are sixteen risks of image crisis of journalists.The provinces(municipalities or autonomous regions)encountering severe image crisis in journalists were Beijing etc.in 2011,Shaanxi,Sichuan, Yunnan and Zhejiang from January to April in 2012.As regards image crisis response of journalists,the key is to reduce image gap(11.29% in 2011),enhance image explanation(60.00% currently),rectify image deviation(45.00% currently),so as to comprehensively lower the risk of image crisis(32.10% in 2011)of journalists. <<