There are nineteen risks for image crisis of doctors.The provinces(municipalities or autonomous regions)encountering severe image crisis in doctors were Jiangsu etc.in 2011,Beijing etc. from January to April in 2012.As regards image crisis response of doctors,the key is to reduce image gap(22.73% in 2011),enhance image explanation(75.00%currently),rectify image deviation(20.00% currently),so as to comprehensively lower the risk of image crisis(22.58% in 2011)of doctors. <<