Image crisis of enterprises is triggered by risks incurred by themselves or crisis encountered.There are eighty-seven risks.The provinces(municipalities or autonomous regions)encountering severe image crisis in enterprises were Shandong Jiangsu and Guangdong etc.in 2011, Guangdong,etc.from January to April in 2012.As regards image crisis response of enterprises,the key is to reduce image gap(30.32% in 2011),enhance image explanation(64.29% currently),rectify image deviation(22.00% currently),so as to comprehensively lower the risk of image crisis(29.34% in 2011)of enterprises. <<