Ship generation and Freight forwarder industry has long been recognized as one of the key logistical intermediaries for modern logistics industry. In Huangpu district，it has been undergoing rapid growth together with the healthy development of international trade and economy，and has become a new service industry with considerable scale. However，the competition in this industry is intensive. According to the area target of building Lingang economic Strategic function and South China shipping service center，in this paper，the current status and challenges faced by the shipping generation and freight forwarder industry industry will be analyzed，and countermeasures and suggestions based on how to improve it and then Promote the development of modern shipping services will be given.