Evolution，structure and discourse influence or determine any collective action （including social movements and revolution） for the generation and development of macroscopic structure.From the three perspectives of the tension in China’s social transformation in the social structure，changes in state governance and the rise of the virtual society，the “collective action 2.0”，in Chinese social transformation and national governance mechanism reform under the background of virtual society，in the field，the netizen through discourse，emotional and symbolic interaction and after the line hooking and collective action，we suggest to improve the virtual society scientific management level，enhance the virtual society under the background of the rising of China government credibility and construction of the network public sphere management on collective action.