At the end of November 2012，KFC was breeding a chicken from hatch to end on the table，only 45 days，the crash is chicken with drugs and feed. KFC chicken for crash events，enterprises to participate in the play a very important role in the. This paper presents the media tracking the whole process，parties，information release media related comments etc.，from the crisis public relations angle，construct，the media used statistical methods to review and analyze characteristics of enterprise，the personnel management，media，information processing，planning the industry crisis public relations strategy.