This paper makes an investigation on female body in the consumption era context，carries on the key analysis and criticism to the erotic tendency and gender discrimination in visual culture. It analyzes how female body is sexily encoded and integrated as body wonders to cater to the consumer desire induced by mass media and driven by consumerism in the process of visual transformation；regards the concept simulacrum as a starting point，makes a discussion on the surreal world based on the imitation of real object and the aesthetic transformation in the process of desire encoding；finally，from the two aspects of art form and consumption subject，this paper explains that the erotic culture has to be confronted with the dilemma which it itself is unable to get rid of while bringing people the visual liberation.