发生于2009年末至2010年初的日本丰田汽车召回事件是世界经济领域里引人关注的大事之一。丰田公司在此次事件中损失巨大,不仅仅是经济上的损失,还包括以质量著称的品牌价值的流失。本文从丰田公司的全球扩张战略、质量控制体系以及企业文化等方面对召回事件的原因进行了探讨,对以丰田为代表的日本式精益生产方式进行了再度审视,以期在总结丰田召回事件教训的基础上得出对中国汽车产业创新的启示。
<<Toyota Recall occurred at the end of 2009 is one of the remarkable events all over the world.Toyota endured huge losses including not only lots of money but also the brand value such as quality.The thesis focuses on the reasons of the Recall based on the factors such as global expansion strategy,quality control and corporate culture,and re-examines the Lean Production Model which is a symbol of Japanese auto industry.The article gives advices to Chinese auto industry based on the lessons drew from Toyota Recall.
<<| Keywords: | InnovationToyotaRecallLean Production |