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王伟光
    男,汉族,1950年2月出生,山东海阳人。1967年11月参加工作,1972年11月加入中国共产党,博士研究生学... 详情>>
李 扬
    1951年9月出生,籍贯安徽,1981年、1984年、1989年分别于安徽大学、复旦大学、中国人民大学获经济学学... 详情>>
李培林
    男,山东济南人。博士,研究员,中国社会科学院副院长,中国社会学会副会长,中国社会科学院社会学研究所副所长。《社会... 详情>>

    2012年上半年初、中等教育舆情报告

    摘要

    2012年上半年,初、中等教育舆情事件多发,频频成为公众关注的焦点,虽延续了2011年上半年负面舆情主导、涉及地域广、新媒体曝光率高等特点,但也出现了如学生事务、校园公共卫生类事件频发,师生生理和心理健康问题引发广泛关注等新特征。舆情应对方面,2012年上半年超九成事件的主体均有干预,曝光前干预比例提高逾一成,但仍有部分舆情事件主体在应对上存在危机防范意识薄弱、事前研判不足、疏于监管、事后反应不及时、回应不一、“鸵鸟心态”、逃避问题等不足。2012年上半年,诸多初、中等教育舆情危机事件反映出:及时回应,统一口径,掌握舆论引导主动权;正视问题,保证公众的知情权;健全舆情监测和事后总结评估机制;加强纠错教育,尊重学生;监管政策落实,重视师生心理健康问题和生命教育等,成为每个教育工作者、学校主体、教育部门应对舆情危机的必修课。

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    Abstract

    In the first half of 2012,the public opinion events of primary education and secondary education frequently occur,and become the focus of public attention,which continued some characteristics of negative public opinion led,wide geographic distribution,higher rate of new media’s exposure in the first half of 2011.But there were a few new features,such as frequent events of student affairs and public health of campus,physical and psychological health problems of teachers and students triggered widespread concern.Moreover,on dealing with public opinion,more than 90% events in the half of 2012 responded to the crisis,and the rate of exposure before intervention increased more than 10 percent.However,there were still some problems in handling part of public opinion events,for instance,poor sense of crisis prevention,lack of prior judgments or regulatory,untimely or inconsistent response to crisis,evading the issue,and so on.Many hot events of primary education and secondary education in the half of 2012 reflected the significance of correctly responding to public opinion crisis by each of educators,schools and education departments.Specific solutions as follows:timely response with one voice to grasp the the initiative in guiding public opinion,taking the issue seriously to ensure the public’s right to know,improving the mechanism of public opinion monitoring and summarized assessment of crisis,strengthening error correction education and respecting students,supervision of the implementation of the policy,and attaching great importance to the mental health problems and life education on teachers and students.

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