近年来,随着网络媒体的兴起和网络舆情影响力的扩大,互联网逐步成为民意表达的场所,也成为政府和有关机构进行风险沟通的主要媒介之一。网络媒体在报道舆情事件、进行风险监督等方面发挥了重要作用。“微访谈”作为基于微博而建立的新型访谈形式,以其开放性、透明性、参与性等特征,为普通网友与嘉宾进行直接沟通提供了一个新型平台。本文简要分析新浪微博“微访谈”的发展现状,并以“解读食品安全国家标准”微访谈为例,对访谈嘉宾的回应方式进行分析。文章认为:“微访谈”可以被广泛应用于风险沟通中,成为公众参与风险信息的新渠道、政府促进协商民主的新手段,对实现政府有关部门与公众的沟通和互动具有十分重要的意义。
<<With the rise of Internet media and increasing impact of Internet public opinion,Internet has now become a place for public idea expression and one of main media for government organization risk communication.It plays a significant role in public events report and risk monitoring improvement.Micro-interview,as a new interview type on the basis of micro blog,provides the public an opportunity to directly communicate with distinguished guests due to its openness,transparency,and engagement.This dissertation gives a brief analysis of Sina micro-interview’s development,and comments on the guests’ response by taking an example of “Interpretation of the national food safety standard”micro-interview.This paper holds an opinion that micro-interview can be widely used in risk communication and works as a new way for public to participant in risk information and for government to promote deliberative democracy since it will be of great significance in government-public communication and interaction.
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