Information communication is one key step of the risk and crisis management.Based on the example of the crisis management in the HaiDilao “blending” crisis，this page discusses the matters that crisis subject should pay attention to information management and releasing in the process of risk communication，pointing out that crisis subject should make full use of various information for risk aversion and make the information releasing in the development of the crisis have a beginning and an end，reduce adverse effects of information through the use of the authoritative communication subject and the effectiveness of information issuance mode.