CCTV “3·15” evening party in 2012 exposed some bad behaviors existed in MacDonald and Carrefour，after that，the two businesses both published a microblog on Sina Weibo to respond the reports.Guided by the Image Restoration Theory，this paper analyzed and evaluated two businesses’ communication strategies using content analysis.From the internal analysis，we saw that MacDonald and Carrefour respectively used three approaches to repair their image including the common strategies corrective action and mortification which worked well in the communication.Besides，the bolstering was suitable for Carrefour but the minimization was used improperly by MacDonald.The external analysis concluded that MacDonald and Carrefour communicated well with media but a little badly with the netizen.Based on the above research，the author gave suggestions in four aspects which were image restoration timeliness，option of image restoration strategies，precision and personalization of microblog communication and the limitations of strategies.