In the new media environment，the national reading demand has changed much，and it is mainly reflected in three aspects：information content，information dissemination as well as the carrier of information transmission.Compared with the traditional media，new media has unique advantages in the service to national reading，such as：information communication in real-time，the unity of extensive and individualization，the improvement on the quality and efficiency of reading service，and low cost，etc.Based on the above reasons，the application of the new media in the service to national reading can be expanded from several aspects，for example，instant information releasement of reading service，collaborative digital reference service，popular science service，new media reading and so on.Finally，in view of the potential negative effects of new media，the author puts forward some problems should be paid attention to.