In recent years，it is the mainstreams that global media magnates try their best to enlarge their business overseas while the internationalization pace of our media corporation is still slight as well as stagger. Fortunately，this condition is changing significantly，with the impetus of cultural system reform in our country，the internationalization pace of media industry is accelerating and our cultural corporations expand the oversea business on a large scale.This may help China enhance its soft power and achieve the task of constructing powerful socialist culture.