Culture industry and tourism industry both belong to the modern service industry，and there are profound internal bases in the integration development of the two industries. Through analysis of the culture and tourism integration innovation theory and policy practice in our country，this paper takes Xiangcheng District of Xiangyang city as an example and reviews the process of integration and innovation development of culture and tourism in Xiangcheng District. This paper analyzes the current development situation of culture and tourism industry in Xiangcheng district from the perspectives of cultural tourism resource endowment，present industry development situation，economic development situation，industrial structure，etc.，and points out that there are three constraint factors in the integration innovation of culture and tourism，namely，industry concept generalization，lack of enforcement power，lack of policy and financial support. Xiangcheng District should play a good guide，service provider，regulator role in the process of integration innovation development of culture and tourism，and put forward four policies and measures from the aspects of mechanism，platform，fund，and talent to promote the integration innovation development of culture and tourism.