十八届三中全会后,我国文化产业发展进入“换挡期”,即把发展的基础和动力从政府转向市场,并将发展的速度降下来,将发展重点转向转型升级。针对此时期的政策建议为:以市场取向的改革释放发展的红利。按照《中共中央关于全面深化改革若干重大问题的决定》的精神和要求,首先,以激发全民族文化创造活力为中心环节,从内容原创环节入手,打通和理顺文化产业的价值链;其次,建立符合现代文化市场体系要求的现代文化管理体制;再次,完善现代文化市场体系的各项制度安排,并及时转换政策体系。此外,在这一时期应对我国文化产业发展的复杂性有充分估计。
<<After the Third Plenary Session of the 18th CPC Central Committee,the development of China’s cultural industries has got into the “shifting period”,that means the foundation of development and power has turned from government to the market,and the speed of development has been slowing down,the focus of development has turned to upgrade. For this period what the policy recommends is to release the development dividend with the market-oriented reform. According to the spirit and requirements of the “Decisions”,firstly,stimulate the cultural creativity of the whole nation as the central link,open and rationalize cultural industries’ value chain starting from the original content link;secondly,establish modern culture management system which is compliance with the requirements of modern cultural market system;thirdly,improve the system of modern cultural market system arrangement and converse policy system in time. In addition,fully estimate the complexity of the development of China’s cultural industries during this period.
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