本报告基于文化再生产理论提出一种新的文化产业分析框架,作为文化产业年度宏观形势的分析基础。运用此分析框架,可观察到中国文化产业在资产分布、产出与盈利分布、就业和工资分布等方面的现状与特征,还可观察到文化内容生产盈利水平较低、国民经济体系支撑文化产业类别盈利性较弱、文化融入国民经济程度有待提高等问题。基于这一分析提出的建议是:重新认识文化内容生产,着力提高生产效率;发挥国民经济基础优势,促进文化科技融合;高度重视文化创意的引擎作用,加快文化融入国民经济步伐;激发原创动力,在市场体系基础上构建体制机制。
<<This report proposed a new analytical framework of cultural industries based on the cultural reproduction theory as a foundation for analysis of cultural industries’ annual macroeconomic situation. Using this analytical framework,the present situation and characteristics of asset allocation,output and profit distribution,employment and wage distribution of China’s cultural industries can be observed. We also found that the profitability of cultural content production and productivity is low,profitability of cultural industries’ category supported by macroeconomics is weak,and the degree of culture integration into the national economy needs to be improved. Based on this analysis,recommendations are:re-understand cultural content production,strive to improve production efficiency;develop economic infrastructure advantages,promote technology and culture integration;attach great importance to the role of cultural and creative engine,accelerate the pace of culture integration into national economy;inspire power of originality,construct systems and mechanisms based on market system.
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