With the rapidly spreading of mobile internet and intelligent terminal，film，music，games and other content services further transfer to mobile terminals，mobile digital entertainment consumption has become a global cultural phenomenon，mobile digital entertainment services will usher in a broader market. The popularity of cloud computing applications provided conditions for the accumulation of vast amounts of data，and directly contributed to the arrival of the “Big Data” era，the cultural industries in planning，marketing，promotion，feedback and other aspects are increasingly dependent on data analysis for decision-making. The combination of cultural creativity and high-tech will implant culture elements into products which will increase the cultural content and added value to the technical products，promote the upgrading and development of the manufacturing sector，enhance the country’s soft power and inject new vitality for the China’s international competitiveness.