In 2012 publishing industry has been growing steadily，government has continued to promote the publishing industry into the “second reform” era，the publishing industry reform was involved in “deep water”，the integration of digital publishing and cloud computing continued to deepen，content innovation will become the decisive factor for the sustainable development of digital publishing，Publishing & Media Group equity incentives will become one of the reform trends of publishing industry. After the era of enterprise restructuring，the problems of publishing industry facing include：“business units，career management” grimaces difficult to eliminate and the development of social benefits and economic benefits is hard to coordinate and enhancing core competiveness of main business and profitability requirements of capital markets have conflicts. Based on the above analysis，the proposals are：regular publishing industry modern enterprise system，improve corporate governance structure；get refined internally and externally，achieve the organic unity of economic and social benefits of the publishing industry；retake publication as main business，take content as fundamental factor，adjust and optimize the industrial structure of publishing.