Southeast has a locational advantage of the market，technology，talent and connections to Hong Kong，Macao and Taiwan regions，on this basis，its press and publishing，animation and online games，festival convention and exhibition and cultural tourism developed rapidly. While continuously strengthening cooperation with Hong Kong，Macao and Taiwan regions，southeast region pays more attention to the improvement of creative content，strives to enhance the integration of culture and technology，vigorously develops emerging cultural industries，gradually realize the upgrading from primary products to high-end products，basically established its central position in the international cultural exchanges and trade aspects of the Asia-Pacific region.