The period between 2010 and 2013 has witnessed the expansion and development of Confucius Institutes，featured with remarkable success，profound influences and growing number of overseas students studying in China. By adhering to the strategies of “going out” and “inviting in” in international cultural communication，a series of major events have been held，covering five continents around the world and transmitting the positive energy of Chinese cultures. In general，China’s culture industry has enhanced its international competitiveness considerably，as demonstrated by the substantial growth of the total volume of exports of cultural products and the expansion of market size of exports.