In recent years，along with the increasingly important role of cultural and media industry，the continuous unveiling of reform and supportive policies，the development of cultural consumption market and rapid progress in mobile Internet technology，the whole cultural media industry has achieved steady development，and exhibited such changes as the industry upgrade and transformation，multi-layer crossover integration，rapid emergence of new media products etc. In the development of cultural media industry，regarding the news publishing industry，there are investment opportunities in industry integration，community media，digital publishing，content planning and channel establishment etc；meanwhile the new media is exploring more mature business model in continuous renovation and embracing enormous development potential in vertical community，big data analysis，and mobile video etc in the future.