更多>>
课题组动态
更多>>
皮书作者
您现在所在的位置：首页
公共文化服务品牌化建设可以增加文化服务和文化产品的符号价值，提升区域竞争力，降低文化建设的成本。北京公共文化服务的品牌化建设已经取得了相当大的实绩，尤以朝阳、东城等区县为代表。竞争机制、品牌管理、法律保护、生态维度是下一阶段北京公共文化服务品牌化建设需要解决的关键性问题。
<<The Brand building of public cultural services can increase the value of cultural services and products，strengthening regional competitiveness and reducing costs. Beijing has made tremendous progress in brand building，for example，in Chaoyang District and Dongcheng District. At the next stage，Beijing should solve the key problems about competition mechanism，brand management，laws and ecological dimension.
<<
