本文指出城市要通过发展旅游业在世界舞台上获得竞争力,不仅需要大量的项目投入、基础设施建设以及产品的创新,更要注重提升对于复杂的旅游产业体系进行有效管理的能力。作者通过对不同城市旅游行政管理的深入分析,总结了当今世界旅游行政管理的一般模式,提出了旅游管理委员会(MunicipalTourismLeadershipCouncil)这一管理模式的运行方式和有效性。强调了旅游管理委员会在利益相关者分配、提升游客满意度、促进旅游可持续发展等方面的积极作用。
<<The article points out that not only lots of investment projects,infrastructures and innovative products are required when a city strives to be competitive on the world stage through tourism development,but improving the ability to manage the complicated tourism industry systems effectively should be paid more attention to.With a depth analysis on tourism administration of different cities,the author summed up a general pattern of the world’s tourism management model,the Municipal Tourism Leadership Council,and proposed its running way and effectiveness. What’s more,its positive effects on stakeholder distribution,improving visitor satisfaction and promoting tourism sustainable development are also emphasized in this paper.
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