There are six risks of image crisis of civil aviation：take off problems，flight problems，plane ticket problems，management problems，service problems and public relations. These six aspects constitute the Risk Map. These six aspects constitute the Risk Map. At present，the analysis of the image crisis degree and social responsibility accident rate shows that the three most prominent problems are plane ticket，service and public relations. As regards the flight problems in aspect of the image injustice，the key is to be committed to solve those injustice problems. As regards the take off problems in aspect of the image death，the key is to be committed to improvement. As regards the image deviation degree and multiple judgement relationships，the key is to be committed to build a comprehensive risk management system，combined with the regularity from the Risk Map.