Since 2013，moring new media in China has accelerated convergence with society. Based on mobile Internet，WeChat，micro-blogging，micro video applications are becoming increasingly popular. Hence，micro propagation is further changing Chinese communication environment and the pattern of public opinion. “Micro government” has become a new path in China’s social governance innovation. New media led to the upgrading of traditional industries and Internet finance a hot phenomenon. In the social development process of new media there also appeared a few new issues，such as network information security，network commercial order，protection of personal information，etc. How to solve the problems is crucial to the healthy and quick development of new media in China.