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社会化媒体以新的传播机制，给信息传播格局带来影响，并对现实社会产生越来越大的作用。根据一份面向全国的问卷调查（n=1074）发现，公众的媒介使用素养对信息消费素养、信息生产素养、社会交往素养的行为部分都产生正面显著的影响；而信息消费素养的认知、信息生产素养的认知、社会交往素养认知正面影响作为认知的社会协作素养；信息生产素养行为和社会交往素养的行为正面影响社会参与行为素养。本文在调查的基础上，给出了提升公众媒介素养的对策建议。
<<By new communication mechanism，social media influences the structure of communication environment and plays a vital role in social reality.Based on a national survey on media literacy for the public （N=1074），this study finds out that the literacy of media use has significant positive impact on the behavior part of the literacy of information production，the literacy of information consuming and the literacy of social interaction.The cognitive part of literacy of information consuming，literacy of information production and literacy of social interaction has significant positive impact on the cognitive part of the literacy of social collaboration.The behavior part of the literacy of information production and the literacy of social interaction has significant positive impact on the behavior part of the literacy of social engagement.This study presents suggestions on improving media literacy for the public based on the survey.
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