This study starts from the Henan tourism development characteristics，analyzing the main problems existing in the tourism industry in Henan，the cause of formation.At the same time，based on the new historical background，it re-examines the tourism development of Henan advantages and opportunities，and puts forward the development ideas and solutions .Among them，the new era of Henan should make full use of historical，natural and artificial tourism resources and the lead in all directions of the land and sea and air transportation conditions，the stimulating domestic demand，the policy to encourage consumption，try to develop tourism industry.The idea is to promote the “product brand，management informatization，investment diversification，humanization of service”，the formation of industrial agglomeration，regional cooperation，resource integration，development situation of tourism resources chain，layout construction “bow” in the province，the implementation of regional，cooperation between departments，the development of tourism industry cluster areas，strengthen brand awareness，promote the diversification of investment，and advance the process of informatization strategy，to promote the development and prosperity of the tourism industry in Henan.