In recent years, China’s film industry is showing a rapid growth.However, due to the insufficiency of film industrial reform and the cultural discount,the international competitiveness of China’s film industry is still very weak.Therefore, it is urgent to enhance the competitiveness of China’s film industry. The innovation of this paper is mainly reflected in: firstly,by taking full account of the competition process and outcome,the author builds a theoretical model of international competitiveness of the film industry, which includes basic competitiveness, external competitiveness and innovation competitiveness. This theoretical model comprehensively objectively depicts the dual properties of the film industry. Secondly, it builds the evaluation index system of the international competitiveness of the film industry, selects 40 countries as the objects of the research, and determines the weights by using AHP to finally get the results of the evaluation. Furthermore, the paper analyzes the evaluation results statistically, using cluster analysis and correlation analysis to divide the 40 countries into five levels according to their level of competitiveness. Lastly, by using the results of the evaluation, an analysis is taken panoramically regarding the position of China’s film industry in the world. The result shows the problems of China’s film industry : its external competitiveness is still weak, its basic competitiveness is a mixed story, and its innovation competitiveness should be enhanced immediately. According to status quo of the international competitiveness of China’s film industry, the paper proposes three strategic paths, five strategy systems and three policy systems. <<