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根据中国新闻出版研究院发布的数据，我国数字出版产业总体收入从2006年的213亿元，迅速提高到2012年的1935。49亿元。但从生产要素状况、需求状况、相关产业状况、政府行为与产业管理、国际市场拓展五个方面分析的结果显示，我国数字出版产业与西方发达国家有较大差距。为此，需要政府加大改革力度，通过完善数字出版产业市场机制来提升产业发展水平。
尽管我国数字出版企业中已经涌现出一些领军企业，如盛大集团、中国知网、完美世界、A8音乐等，但从国际竞争力来审视，除完美世界外，大多还处于弱势。从中国数字出版产品国际竞争力来看，完美世界的电子游戏、盛大文学的部分网络小说有较强的竞争力。总体来看，我国具有国际竞争力的数字出版产品数量有限。
研究者建议，在政府政策层面，要进一步加强版权保护，营造良性的数字出版社会法律环境；通过政策引导促进数字出版产业链上下游之间合理的利益分配机制的形成；在传媒政策上进一步放宽尺度，使国有资本与民营资本在数字出版领域实现更顺畅的融合，实现强强联合。在企业层面，应当加大技术研发投入，使企业具有强大的技术创新实力；追踪国内外数字出版发展潮流，创新数字出版商业模式，争取更多的企业成为世界数字出版领军企业；不断贴近顾客需求，推出创新产品与服务。
<<There has been rapid development in China’s digital publishing industry over the last decade.According to data published by Chinese Academy of Press and Publication，the total revenue of our digital publishing industry has seen a rapid growth from 21.3 billion yuan in 2006 to 193.549 billion yuan in 2012.
Our digital publishing industry，however，is still under-developed and weak compared with the competitive international publishing industry.To raise the international competitiveness of our digital publishing industry，we should make efforts on the following three dimensions：digital publishing industry，digital publishing companies and digital publishing products.
We still lag behind the developed western countries to a large extend in terms of conditions of production factors，demand，development of related industries，government behavior，industrial management and international market expansion.Our government should further the reform and support the advancement of digital publishing industry via market mechanism.
A number of leading companies have emerged concerning the international competitiveness of our digital publishing companies，such as Shengda Cooperation，CNKI，Perfect World，A8 Music，etc.It should be noted that those companies are still at a disadvantage within the international market，except for Perfect World.
In view of the international competitiveness of our digital publishing products，video games from Perfect World and some onlime novels at Shengda Literature are relatively competitive.However，the number of our competitive digital publishing products is still limited.
We thus recommend，from the perspective of government management，that copyright should be further protected to create a beneficial social and legal environment for digital publishing.With the guidance of government policies，a more appropriate distribution mechanism could be established along the digital publishing industrial chain.With the further loosening of media regulations，state-owned capital and private capital can cooperate more smoothly.A win-win situation will thus be realized.
Companies should invest more on technical advancement to equip themselves with stronger technical innovation power.They also ought to follow the trend of digital publishing industry both at home and abroad.New business model should be created in the industry to help cultivate more internationally leading companies.Companies could provide new products and services to better meet the demands of customers.
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