根据韩国媒体资料显示,全球在线游戏产业规模已达8574亿港元。这个规模远比电影产业(价值6626亿港元)和音乐产业(价值1239亿港元)大得多。与此同时,游戏产业的发展势头也非常强劲,预计在2014年产值将达到11140亿港元。在全球,区域和地方层面,在线游戏都具备巨大发展潜力。换句话来说,在线游戏,连同动画电影产业和文化艺术产业已成为香港创意产业的三大支柱。鉴于在线游戏产业的发展潜力,香港政府采取了多种措施激励其发展。本报告是香港研究资助局的战略公告政策资助项目的一部分,该项目是由香港中央政策组赞助的,同时也是香港政府鼓励创意产业发展的激励措施之一。这个项目的全名是:“规划香港游戏产业:文化政策、创意板块以及亚洲市场”,它的最终目的是为政府提出支持产业发展的决策建议。在香港游戏产业协会的帮助下,香港中文大学新闻与传播学院的学者们于2011年对在线游戏开展了大范围的研究调查,他们访问了香港所有大型游戏公司的重要人员。基于我们从香港和澳门在线游戏产业中收集到的实验数据,撰写出了这份产业报告,为香港的公司和政府部门提供一些基础数据来支持香港游戏产业的发展。2010年,香港有36家颇具规模的公司,它们的资金总额达到了1320亿港元。我们估计市场规模已经达到6。3亿港元,而在2011年,预计市场规模将涨至7亿港元。然而其产业收益在国内生产总值中却占很小的比例(大概0。03%)。这同时也意味着该产业有很大的上升空间。香港和澳门的在线游戏产业规模也呈现增长趋势。在两个地区,大概有80万活跃在线的玩家。然而,台湾的人口大约2316万,其在线游戏市场规模大约为125。7亿台币(差不多33。8亿港元),相比之下,香港和澳门的游戏产业还欠发达。另外,当地市场智能手机的占有率已达48%,比2009年多8%,也几乎是国际评价值的两倍。这些智能手机,比如苹果和安卓系统,通常为使用者购买和下载程序、电子书和手机游戏提供数据平台。从智能手机的流行程度来看,手机游戏毫无疑问为在线游戏产业提供了新的机遇。在报告的尾声,研究者们也会为政府和产业提供具体的可操作建议。
<<According to a source from the Korean press,the scale of the global online game industry reaches 857.4 billion Hong Kong Dollars (HKD),which are far more than film market (worth 662.6 billion HKD) and the music industry (worth 123.9 billion HKD).At the same time,the game industry demonstrates enormous potentials for further development and it is estimated to reach 1114 billion HKD by 2014.The online game industry possesses huge potential and room for further development at global,regional and local scale.In other words,the online game industry,along with animation and film as well as culture and art,ecome the three core pillars of the creative industry in Hong Kong.Given the enormous potential of the online game industry,the Hong Kong government has various initiatives to boost its development.This current report is part of the Strategic Public Policy Grant of the Research Grant Council of Hong Kong,funded by the Central Policy Unit of Hong Kong,which is precisely one of the government initiatives to support the industries.This project in full is named “Mapping the Hong Kong Game Industries:Cultural Policy,Creative Cluster,and Asian Markets”,which ultimately aims to come up with policy recommendation for the government to develop the industry.With the assistance of the Hong Kong Game Industry Association,the researchers from the School of Journalism and Communication at Chinese University of Hong Kong conducted an extensive study of the online industries by interviewing the key people in all the big game companies in Hong Kong in 2011.Based on the empirical data we gathered from Hong Kong and Macau online game industries,we compiled this industry report to provide companies in Hong Kong and the Hong Kong Government with some baseline data for the purpose of development of the Hong Kong game industry.In 2010,there were about 36 sizeable companies in Hong Kong and their total capital investment has reached 132 billion HKD.We estimated that the market size reached 630 million HKD,and we predicted that the market size would go up to 700 million HKD in 2011.And yet the revenue only accounted for a very small portion (around 0.03%) of the GDP.This means that there is still room for improvement for the industry.The sales of online game are also seen growing in Hong Kong and Macau.There are approximately 0.8 million active gamers in the two regions.Comparing to Taiwan in which its population is about 23.16 million and the market size of online game is about 12.57 billion TWD (roughly around 3.38 billion HKD),Hong Kong and Macau’s game industry is quite underdeveloped.Besides,the popularity of smart phones in the local market reaches 48 percent,which is 8 percent more than that of 2009 and almost a double than the international average.Those smart phones such as iPhone and Android phones usually provide data platforms for users to purchase and download applications,e-books and mobile games.In view of the growing popularity of smart phones,mobile games undoubtedly emerge as a new opportunity for the online game industry.At the end of the report,the researchers also listed out a few concrete recommendations for the government and the industry.
<<| Keywords: | MarketMacauHong KongOnline Game Industry |