Digital content industry has become the new growth point of Shanghai’s economic，social and cultural development.The trend of convergence enhances the competitiveness of digital content industry.The guiding principle is the concept of scientific development and the transformation of economic development mode.The two development mechanisms are market mechanism and government management mechanism.The three development directions are content creativity，integration of operations and terminal construction projects.The four policy，focuses are industrial development，industrial park construction，platform services and enterprise support.The five policies are fiscal policy，financing policy，personnel training and introduction policy，innovation policy and intellectual property protection policy.