In 2008，China’s real estate market appeared great adjustment，because of the real estate industry’s own rule，macroeconomic policy and industry regulation，the macroeconomic environment and so on. This paper，firstly，expounds the dramatic changes of the real estate industry development environment；then，some business strategy adjustment of mega real estate companies has been analyzed. On this basis，the paper reveals some industry development opportunities in the market adjustment：accelerating the process of housing industrialization，optimizing enterprise business model and upgrading corporate governance model.