Boosting domestic consumption demand can not be accomplished without protecting and raising consumer confidence and capacity. Facing world financial crisis，confidence is more precious than gold. The United States is a negative saving country and many families in the US are facing no cash-flow problems because of the financial crisis. In China，we have the tradition to save and the total savings of the nation is enormous. This is a real purchasing power. To increase consumption demand and create a consumption reality，consumers’ association should do two jobs well. First，it shoulders the social responsibility to supervise goods and services，protect and raise consumer confidence to serve the nation’s economic growth. Second，it should effectively help guide consumption to enable consumers improve their life quality through consumption. Consumers should learn to spend，dare to spend and know how to spend.