China’s total retail sales of consumer goods exceed 10 trillion yuan in 2008. However，with the world financial crisis hitting China，economic growth has slowed down. This has become the main challenge to our national development. The year 2009 has seen a stable economy growing steadily. The development has been achieved through promoting employment，increasing people’s income，growing service sector and improving consumption environment so as to boost domestic demand. While promoting people’s consumption，women have played a pivotal role. They hold more than half the sky on family consumption decision-making and their consumption shows trends moving up the ladder of consumption. Women are leaders of social consumption. Financial crisis presents both danger and opportunity to consumers. If handled properly danger can be turned into opportunity. It is of great realistic significance that women consumption research should be strengthened to guide and promote women consumption development healthily，scientifically and rationally.