Lady.163.com’s 10 million female consumers’ purchasing habits online survey shows that paying by credit card has become popular with women，76 percent female netizens interviewed like the feeling when they pay by credit card. Women consumers on the whole have confidence for national cosmetics. They have least confidence for food safety. When they buy mobile phones，they pay most attention to the look of the products and see whether they are beautiful or not. Black is most popular and the best price should be between 1000-2000 yuan. Petrol saving is their important consideration on cars. About 70 percent women are highly loyal to personal hygiene products and stick to their preferred brands. With daily necessities and cosmetics，they also like to keep their brands.