The survey aims to find factors that help strengthen or weaken family consumption. The survey shows that rural households have stronger confidence in future spending than city ones：59 percent rural families plan to increase spending while 41 percent city households plan to do so. The main factors that help families spend more are stable job prospect and improved social welfare system. Rural households（81 percent）predict their future income will grow，more than city households（51 percent）. Rural families are more optimistic about future economy and inspired by the government policies. About 60 percent rural families，compared with 33 percent city household，welcome government consumption subsidies for cars and home appliance. In the cities，18 percent household plan to reduce spending while 16 percent in the countryside plan to do so. If the government plan to provide more service such as medical care，education and support for the senior in the future will be carried out effectively，household preventive savings will decrease and spending will increase remarkably.